NPD Programmes

A platform for new products


New product launches are vital to growth and ongoing customer engagement. We recognise that bringing a new product to market can be tough, so at ASDA we provide regular high-quality opportunities for brands to showcase NPD.



ASDA Merchant’s Den

Pitch for Media Support


Brands are invited to pitch to a panel of ASDA judges who each hold a media budget to support the promotion of New. 

Successful pitches win significant financial input towards their ASDA media campaign, as well as access to exclusive media formats to ensure maximum standout to ASDA shoppers.

Download our Merchant's Den Supplier Guidelines, to find out more about how you can take part.


Merchant's Den Guidelines.pdf