REACH
Up to 18 million per week
ASDA Radio
FREQUENCY
Dependent on package booked
COVERAGE
Up to 377 stores
TYPICAL LEAD TIME
5 weeks
Up to 18 million ASDA customers per week on the only live, in-store supermarket radio station in the UK. BBC Radio 1, by comparison, has a reach of 9.2 million listeners.
■ 45% say radio adverts catch their attention.
■ 64% say they notice ASDA Radio when shopping.
■ Time-target specific stores to ensure you speak to the most relevant customers for your brand.
■ Items advertised on ASDA Radio had a +2.4% sales uplift & +1.2% uplift in total store sales
Overview
Up to 18 million ASDA customers per week on the only live, in-store supermarket radio station in the UK. BBC Radio 1, by comparison, has a reach of 9.2 million listeners.
■ 45% say radio adverts catch their attention.
■ 64% say they notice ASDA Radio when shopping.
■ Time-target specific stores to ensure you speak to the most relevant customers for your brand.
■ Items advertised on ASDA Radio had a +2.4% sales uplift & +1.2% uplift in total store sales
Formats
Objectives
