Bollard Covers

REACH
Up to 16 million shoppers
COVERAGE
In our top 338 stores
DURATION
1 week
LEAD TIME
5 weeks

An opportunity each week to advertise your product on a minimum of four bollards per store.

 

Bollards used are located closest to the store entrance to help drive customers to your product in-store.

■ Option to include 4 different creatives per store.
■ Die-cut options are available for Merchant’s Den winners.

Standard format

Die-Cut (Merchant’s Den only)

 

 

 

 

 

Campaign Type

  • Event
  • Promotion
  • NPD
  • Supplier
  • Brand

 

 

Location

  • Number of stores

 

 

Objective

  • Consideration
  • Trial / Appraisal
  • Category Participation
  • Sales

 

 

Message

  • Value
  • Range
  • New / New & Exclusive
  • Extra Special

 

 

 

Overview

An opportunity each week to advertise your product on a minimum of four bollards per store.

 

Bollards used are located closest to the store entrance to help drive customers to your product in-store.

■ Option to include 4 different creatives per store.
■ Die-cut options are available for Merchant’s Den winners.

Standard format

Die-Cut (Merchant’s Den only)

 

 

 

 

 

Campaign Type

  • Event
  • Promotion
  • NPD
  • Supplier
  • Brand

 

 

Location

  • Number of stores

 

 

Objective

  • Consideration
  • Trial / Appraisal
  • Category Participation
  • Sales

 

 

Message

  • Value
  • Range
  • New / New & Exclusive
  • Extra Special